SAB TV to launch ‘Icchapyaari Naagin’ on 27 Sep

MUMBAI: Hindi GEC SAB TV is giving a comic twist to the popular concept of ‘naagin’ with their upcoming series ‘Icchapyaari Naagin’.

Premiering on 27 September, the show will air from Monday to Friday at 8 pm. It will feature Priyal Gor, Mishkat Verma and Farida Dadi in pivotal roles.

Commenting on the new show, Sony SAB senior EVP and business head Anooj Kapoor says, “We have always believed in innovating and creating disruptive content. In an age where regressive supernatural content is shown on television, Iccha’s portrayal of a friendly, innocent and completely harmless ‘naagin’ itself is refreshing. Moreover, she utilises her supernatural powers only for social good. We hope viewers love our brand-new take on naags and naagins.”

The show revolves around lead protagonist ‘Iccha’ (Priyal Gor), a vivacious naagin chosen to change the perception about snakes on earth. It features two realms, the earth and Naagistaan. The show aims to feature a fresh take and perspective on snakes.

Speaking about the show, producer Siddharth Malhotra states, “The idea of ‘Icchapyaari Naagin’ came to us from SAB’s creative team. Together we developed the concept further to create this unusual yet entertaining show. In the show, Iccha, our protagonist, is given the mantle by her community to make humans see the good side of them. While on earth she wins people over with her purity and sweetness, what follows in her life are obstacles which she has never thought of and emotions which she has never felt before. I hope audiences love our fresh and light-hearted take on ‘naagins’.”

http://www.televisionpost.com/television...on-27-sep/