MUMBAI: After UK, Viacom18 is all set to launch its Hindi movie channel Rishtey Cineplex in the US. The channel will be available on Dish and Sling TV platforms.
Rishtey Cineplex launched in the UK on 29 September as a free-to-air service on Sky. It will soon be available on UK’s FTA platform Freeview.
The channel showcases the best from Viacom18’s wide library of films as well as newly acquired movies from across genres including soulful dramas, heart-warming romance, adrenalin-packed action, rib-tickling comedy and much more.
Some of the movies in its catalogue include ‘Bajirao Mastani’, ‘Airlift’, ‘Pyaar Ka Punchnama 2’, ‘Kapoor and Sons’, ‘Ki & Ka’ and upcoming films like ‘Force 2’ and ‘Ae Dil Hai Mushkil’.
Along with films, the channel showcases many interesting concepts including vignettes from various film festivals, behind-the-scenes trivia and coverage of exclusive red carpet extravaganzas.
Viacom18 has planned an extensive marketing blitzkrieg with a high-decibel launch for Rishtey Cineplex in these markets. A focused 360-degree marketing plan is being orchestrated tapping mediums such as print, radio, outdoor, cinema, digital, cross-channel promotions and on-ground activations in select locations.
http://www.televisionpost.com/television...-sling-tv/
Rishtey Cineplex launched in the UK on 29 September as a free-to-air service on Sky. It will soon be available on UK’s FTA platform Freeview.
The channel showcases the best from Viacom18’s wide library of films as well as newly acquired movies from across genres including soulful dramas, heart-warming romance, adrenalin-packed action, rib-tickling comedy and much more.
Some of the movies in its catalogue include ‘Bajirao Mastani’, ‘Airlift’, ‘Pyaar Ka Punchnama 2’, ‘Kapoor and Sons’, ‘Ki & Ka’ and upcoming films like ‘Force 2’ and ‘Ae Dil Hai Mushkil’.
Along with films, the channel showcases many interesting concepts including vignettes from various film festivals, behind-the-scenes trivia and coverage of exclusive red carpet extravaganzas.
Viacom18 has planned an extensive marketing blitzkrieg with a high-decibel launch for Rishtey Cineplex in these markets. A focused 360-degree marketing plan is being orchestrated tapping mediums such as print, radio, outdoor, cinema, digital, cross-channel promotions and on-ground activations in select locations.
http://www.televisionpost.com/television...-sling-tv/