English music channel Vh1 will telecast the Europe Music Awards (EMA), which is set to take place in the Netherlands, live on 7 November at 6 am.
The red carpet event will start from 5 am onwards, and the channel will air the repeat telecast at 9 pm. Vh1 has initiated an extensive marketing campaign for the awards show. There will be a digital contest encouraging India to cheer for Deepika Padukone as she presents one of the awards at the EMAs. Winners of the digital contest will get personally autographed, limited edition EMA memorabilia from Deepika Padukone.
The channel is also initiating a high-frequency radio campaign across Mumbai, Delhi, Bangalore and Chennai, with integrations throughout the day. They have also carried out college activation with contests and promotions in over 200 colleges campuses and various college festivals spanning 15 cities.
Source: http://www.televisionpost.com![Music]( "Music")
The red carpet event will start from 5 am onwards, and the channel will air the repeat telecast at 9 pm. Vh1 has initiated an extensive marketing campaign for the awards show. There will be a digital contest encouraging India to cheer for Deepika Padukone as she presents one of the awards at the EMAs. Winners of the digital contest will get personally autographed, limited edition EMA memorabilia from Deepika Padukone.
The channel is also initiating a high-frequency radio campaign across Mumbai, Delhi, Bangalore and Chennai, with integrations throughout the day. They have also carried out college activation with contests and promotions in over 200 colleges campuses and various college festivals spanning 15 cities.
Source: http://www.televisionpost.com
