Television news channels in India will not be able to air more than six minutes of Rio 2016 Olympic Games’ material on a given day, according to the News Access Rules laid down by the International Olympic Committee (IOC).
The rules defining the conditions on Olympic Games broadcast by the non-rights’ holding broadcasting organizations were sent by News Broadcasters Association (NBA) to various news channels.
According to the conditions set by IOC, the news channels are allowed to broadcast Olympic material three hours after the event has been aired by the broadcasting rights’ holder. The live telecast rights remain with the state broadcaster Doordarshan and Star Sports which is the official broadcaster of Rio 2016 Olympic Games starting 5 August.
The rules also impose restrictions on the number and type of programming and time period for which a channel can use Olympic material. For example, a news channel can only air the material in six programmes, separated by a time frame of at least two hours. The total footage, however, should not exceed one minute in any programme.
Moreover, the broadcast of Olympic material should be restricted to news programmes only. Olympic material includes “sounds or images originated from or produced by any Olympic event of and related to the games, regardless their source or wherever and whenever they have been broadcast, including without limitation training sessions, sporting action, opening, closing and victory ceremonies and any other activity that occurs or is originated at an Olympic venues,” according to the rules.
This effectively means that no channel can use any Olympic material for Olympic Games programmes or for promoting any such programme (news and non-news).
“News programs shall not be positioned or promoted as Olympic or games programmes and Olympic material cannot be used in any promotion for any news programme or any other programme whatsoever,” the committee said in its rules.
While similar rules apply to all sports networks, the non-news networks are allowed to use Olympic visuals in three news programmes separated by at least three hours. The footage in a programme cannot exceed two minutes.
Star Sports which is the official broadcaster of 2016 Olympic Games for the Indian subcontinent had announced its plans to put out more than 3,000 hours of sporting action across its eight channels (four in standard definition and four in high definition) and its digital platform Hotstar on June 17. The private broadcaster will make available 14 live feeds and 36 concurrent feeds from Rio on its Olympics video player.
IOC, however, has prohibited the broadcast of Olympic material “on interactive services such as ‘news active’ or ‘sports active’ or any other related video on demand services” by any non rights’ holding broadcaster.
A top official from a leading news channel who did not wish to be named found the rules are a little restrictive and said that the conditions laid down by IOC are a bit stringent, but “being a part of this fraternity, we will have to abide by whatever has been said by the organisers.”
http://www.livemint.com/Consumer/41f7M9g...nnels.html
The rules defining the conditions on Olympic Games broadcast by the non-rights’ holding broadcasting organizations were sent by News Broadcasters Association (NBA) to various news channels.
According to the conditions set by IOC, the news channels are allowed to broadcast Olympic material three hours after the event has been aired by the broadcasting rights’ holder. The live telecast rights remain with the state broadcaster Doordarshan and Star Sports which is the official broadcaster of Rio 2016 Olympic Games starting 5 August.
The rules also impose restrictions on the number and type of programming and time period for which a channel can use Olympic material. For example, a news channel can only air the material in six programmes, separated by a time frame of at least two hours. The total footage, however, should not exceed one minute in any programme.
Moreover, the broadcast of Olympic material should be restricted to news programmes only. Olympic material includes “sounds or images originated from or produced by any Olympic event of and related to the games, regardless their source or wherever and whenever they have been broadcast, including without limitation training sessions, sporting action, opening, closing and victory ceremonies and any other activity that occurs or is originated at an Olympic venues,” according to the rules.
This effectively means that no channel can use any Olympic material for Olympic Games programmes or for promoting any such programme (news and non-news).
“News programs shall not be positioned or promoted as Olympic or games programmes and Olympic material cannot be used in any promotion for any news programme or any other programme whatsoever,” the committee said in its rules.
While similar rules apply to all sports networks, the non-news networks are allowed to use Olympic visuals in three news programmes separated by at least three hours. The footage in a programme cannot exceed two minutes.
Star Sports which is the official broadcaster of 2016 Olympic Games for the Indian subcontinent had announced its plans to put out more than 3,000 hours of sporting action across its eight channels (four in standard definition and four in high definition) and its digital platform Hotstar on June 17. The private broadcaster will make available 14 live feeds and 36 concurrent feeds from Rio on its Olympics video player.
IOC, however, has prohibited the broadcast of Olympic material “on interactive services such as ‘news active’ or ‘sports active’ or any other related video on demand services” by any non rights’ holding broadcaster.
A top official from a leading news channel who did not wish to be named found the rules are a little restrictive and said that the conditions laid down by IOC are a bit stringent, but “being a part of this fraternity, we will have to abide by whatever has been said by the organisers.”
http://www.livemint.com/Consumer/41f7M9g...nnels.html