MUMBAI: Direct-to-home (DTH) operator Airtel Digital TV has partnered entertainment content house Shemaroo Entertainment to launch a Gujarati subscription-based video-on-demand (VoD) service Relamchhel.
This ad-free service is available for Rs 39 per month and can be accessed on channel number 588 on Airtel Digital TV. To activate the service, Airtel Digital TV customers need to give a missed call to 9109454545.
Apart from jokes, suvichar and traditional stand-up comedy from Gujarat, the new channel will also feature stage performances by noted actors like Siddharth Randeria, Ketaki Dave, Feroz Bhagat, Sanjay Goradia and many more, as well as blockbuster Gujarati movies. This service will also give users access to Shemaroo’s repository of some of the finest theatre performances from Gujarat.
Shemaroo Entertainment director Hiren Gada said, “We are glad to launch Relamchhel—a first-ever Gujarati DTH service in the country on a DTH platform like Airtel Digital TV. A complete family entertainer, Relamchhel is not only first of its kind but also gives our Gujarati theatre artists a platform to be watched by millions. Regional entertainment is the next big thing in India and we’re happy to offer of a library which we have accumulated over the years and comprise premium entertainment delivered by top artists of the industry.”
Airtel Digital TV CMO S Sriram added, “We are delighted to announce the launch of Relamchhel for our Gujarati viewers. Our vision is to bring the most compelling content for viewers across India and adapting to their changing requirements. The launch of this new SVoD service is another concrete step in that direction.”
source : http://www.televisionpost.com/dth/airtel...per-month/
This ad-free service is available for Rs 39 per month and can be accessed on channel number 588 on Airtel Digital TV. To activate the service, Airtel Digital TV customers need to give a missed call to 9109454545.
Apart from jokes, suvichar and traditional stand-up comedy from Gujarat, the new channel will also feature stage performances by noted actors like Siddharth Randeria, Ketaki Dave, Feroz Bhagat, Sanjay Goradia and many more, as well as blockbuster Gujarati movies. This service will also give users access to Shemaroo’s repository of some of the finest theatre performances from Gujarat.
Shemaroo Entertainment director Hiren Gada said, “We are glad to launch Relamchhel—a first-ever Gujarati DTH service in the country on a DTH platform like Airtel Digital TV. A complete family entertainer, Relamchhel is not only first of its kind but also gives our Gujarati theatre artists a platform to be watched by millions. Regional entertainment is the next big thing in India and we’re happy to offer of a library which we have accumulated over the years and comprise premium entertainment delivered by top artists of the industry.”
Airtel Digital TV CMO S Sriram added, “We are delighted to announce the launch of Relamchhel for our Gujarati viewers. Our vision is to bring the most compelling content for viewers across India and adapting to their changing requirements. The launch of this new SVoD service is another concrete step in that direction.”
source : http://www.televisionpost.com/dth/airtel...per-month/