Star India has soft-launched a second general entertainment channel (GEC) for Tamil Nadu. Named Vijay Super, it is being positioned as a male-focused channel.
Vijay Super will be the first entertainment channel in the country that will target males as its core audience group. GECs across languages are traditionally skewed towards females.
The channel, which will have a mix of soaps, movies and sports content, is currently available in test mode. Star had received the licence to launch Vijay Super in March.
Direct-to-home (DTH) operator Tata Sky will add the channel to its platform on 25 August.
On the cable side, the distribution of the channel is getting sorted.
“We are launching a second GEC Vijay Super which is positioned for males.
This will be the first-of-its-kind channel in the country. It will air the Tamil Nadu Premier League,” said a source.
Read more at: http://www.televisionpost.com/television...jay-super/ | TelevisionPost.com
Vijay Super will be the first entertainment channel in the country that will target males as its core audience group. GECs across languages are traditionally skewed towards females.
The channel, which will have a mix of soaps, movies and sports content, is currently available in test mode. Star had received the licence to launch Vijay Super in March.
Direct-to-home (DTH) operator Tata Sky will add the channel to its platform on 25 August.
On the cable side, the distribution of the channel is getting sorted.
“We are launching a second GEC Vijay Super which is positioned for males.
This will be the first-of-its-kind channel in the country. It will air the Tamil Nadu Premier League,” said a source.
Read more at: http://www.televisionpost.com/television...jay-super/ | TelevisionPost.com