MUMBAI: After growing on the back of Pakistani and Turkish content with a small mix of local shows, premium general entertainment channel (GEC) Zindagi is launching a revamped primetime line-up on 3 October.
Besides revamping primetime, an English dual feed will soon be launched to allow bi-lingual audiences to consume content in the language of their choice. Zindagi, which already has a Hindi feed, will thus have two language feeds for its viewers.
Plans are also on to launch a high-definition (HD) version of the channel after obtaining a licence from the government.
The content mix will have three new local shows, a Turkish drama and a joint production with Pakistan’s Geo TV. All the shows will air six days from Monday to Saturday.
The new shows include a light-hearted Turkish drama titled ‘Little Lord’, three Indian originals including Sphere Origins’ ‘TV Ke Uss Par’ and more. The line-up will also have ‘Teri Meri Jodi’, a co-production between Zindagi and Geo TV.
Zindagi’s prime-time action will kick off with ‘Agar Tum Saath Ho’ at 7 pm replacing Pakistani drama ‘Ek Tamanna Lahaasil Si’. This will be followed by a one-hour Turkish drama titled ‘Little Lord’ at 7.30 pm, replacing ‘Vrindavan ki Radhika’.
Popular Turkish drama ‘Fatmagul’ will move to a new time band. It will air from 9 to 10 pm instead of from 8.30 to 9.30 pm.
‘TV Ke Uss Par’ will air in 8.30 pm time band. ‘Fatmagul’ will be followed by ‘Khwaabon Ki Zameen Pe’ at 10 pm. The channel airs ‘Ek Tamanna Lahaasil Si’ in this time slot.
The primetime programming will be completed with ‘Teri Meri Jodi’ at 10.30 pm. Currently, the channel airs repeats of ‘Fatmagul’ in this slot.
Thus, Zindagi’s primetime will run from 7 to 11 pm, featuring six shows. The launch of these shows will mean that the channel’s primetime will be devoid of any Pakistani acquired shows.
The channel will also air movies in weekends on Sunday to add variety to the content mix. The movies will not be the regular movies that air on TV; they will be handpicked to adhere to the taste of Zindagi audience.
ZEEL chief business officer Sunil Buch said that the launch of new shows marked the evolution of the channel, which was built on the back of Pakistani content.
“We have built Zindagi on the back of Pakistani content, but we realised that that alone is not going to be enough. Now we have expanded the palette. The idea is to get more people in the fold that a single palette cannot deliver,” Buch said.
Right now, the channel is looking at building its primetime, but as the palette evolves it will look at other time bands like afternoon band.
Some of the Pakistani shows will continue while some depending on the demand will run in some other time band.
On the dual language feed and HD channel plan, Buch said, “For our bilingual premium audiences, Zindagi will also soon be available on a dual feed of Hindi and English. We also plan to launch HD version of Zindagi once we get the licence.
http://www.televisionpost.com/television...the-anvil/
Besides revamping primetime, an English dual feed will soon be launched to allow bi-lingual audiences to consume content in the language of their choice. Zindagi, which already has a Hindi feed, will thus have two language feeds for its viewers.
Plans are also on to launch a high-definition (HD) version of the channel after obtaining a licence from the government.
The content mix will have three new local shows, a Turkish drama and a joint production with Pakistan’s Geo TV. All the shows will air six days from Monday to Saturday.
The new shows include a light-hearted Turkish drama titled ‘Little Lord’, three Indian originals including Sphere Origins’ ‘TV Ke Uss Par’ and more. The line-up will also have ‘Teri Meri Jodi’, a co-production between Zindagi and Geo TV.
Zindagi’s prime-time action will kick off with ‘Agar Tum Saath Ho’ at 7 pm replacing Pakistani drama ‘Ek Tamanna Lahaasil Si’. This will be followed by a one-hour Turkish drama titled ‘Little Lord’ at 7.30 pm, replacing ‘Vrindavan ki Radhika’.
Popular Turkish drama ‘Fatmagul’ will move to a new time band. It will air from 9 to 10 pm instead of from 8.30 to 9.30 pm.
‘TV Ke Uss Par’ will air in 8.30 pm time band. ‘Fatmagul’ will be followed by ‘Khwaabon Ki Zameen Pe’ at 10 pm. The channel airs ‘Ek Tamanna Lahaasil Si’ in this time slot.
The primetime programming will be completed with ‘Teri Meri Jodi’ at 10.30 pm. Currently, the channel airs repeats of ‘Fatmagul’ in this slot.
Thus, Zindagi’s primetime will run from 7 to 11 pm, featuring six shows. The launch of these shows will mean that the channel’s primetime will be devoid of any Pakistani acquired shows.
The channel will also air movies in weekends on Sunday to add variety to the content mix. The movies will not be the regular movies that air on TV; they will be handpicked to adhere to the taste of Zindagi audience.
ZEEL chief business officer Sunil Buch said that the launch of new shows marked the evolution of the channel, which was built on the back of Pakistani content.
“We have built Zindagi on the back of Pakistani content, but we realised that that alone is not going to be enough. Now we have expanded the palette. The idea is to get more people in the fold that a single palette cannot deliver,” Buch said.
Right now, the channel is looking at building its primetime, but as the palette evolves it will look at other time bands like afternoon band.
Some of the Pakistani shows will continue while some depending on the demand will run in some other time band.
On the dual language feed and HD channel plan, Buch said, “For our bilingual premium audiences, Zindagi will also soon be available on a dual feed of Hindi and English. We also plan to launch HD version of Zindagi once we get the licence.
http://www.televisionpost.com/television...the-anvil/