After expanding the joint venture with 21st Century Fox last year, National Geographic has gone in for a rebranding across all of its commercial and non-profit ventures. This includes dropping the word “Channel” both on air and off, using consistent fonts across all print, and embracing a global tagline “Further” to its logo.
The word “Channel” will cease to exist around the world beginning 14 November. The rebrand will touch every aspect of National Geographic, including the visual presentation of the global channels in 171 countries, the iconic magazine, nationalgeographic.com, all of the company’s social and digital platforms.
National Geographic will air the series ‘Mars’ from 14 November at 9 pm to coincide with the re-brand that has the new global tagline – ‘Further’. The series is the epic story of mankind’s quest to inhabit Mars, executive produced by Brian Grazer and Ron Howard.
Said Fox Networks Group and National Geographic India business head Swati Mohan, “This is a proud moment for us at National Geographic and FNG as we set forth on a journey that will redefine the way in which the genre will be seen, experienced and consumed. Our new proposition of ‘Further’ underlines the vision of a brand that has always championed the cause of a better and deeper understanding of the world around us. It also comes at a point where the need to scratch beyond the surface and explore territories we never thought possible, is more pressing than ever before.”
The new global tagline “Further” embodies the ethos and spirit that have defined the National Geographic brand for over 128 years. Embracing the company’s purpose to be the leading premium content destination for science, exploration and adventure, “Further” captures the aspirations of the National Geographic audience and serves as a rallying cry for its employees, explorers, photographers, producers and other constituencies as well as a promise to advertisers, affiliates, educators and other external partners.
“’Mars’ is a perfect example of our ambition on ‘Further’, as it tells the story of the inevitability of inter planetary existence of mankind. The show also launches a first-of-its-kind format that combines scripted with stunning visual effects and high-class documentary sequences. And yet, this is just the beginning of a whole new world of National Geographic, which we are confident will stun and amaze its audiences like never before,” said Mohan.
Globally premiering on 14 November at 9 pm on National Geographic across 171 countries and 45 languages, ‘Mars’ is set both in the future and in the present day. This series aims to redefine television storytelling by combining feature-film-quality scripted drama and visual effects with best-in-class documentary sequences to drive forward a cohesive, edge-of-your seat story of mankind’s thrilling quest to inhabit Mars.
The six-part series ‘Mars’ is a joint product by National Geographic (NG), Academy Award and Emmy-winning producers Brian Grazer, Ron Howard and Michael Rosenberg of Imagine Entertainment; and Academy Award-nominated and Emmy-winning producer Justin Wilkes and Dave O’Connor of RadicalMedia.
National Geographic’s axing of ‘channel’ to coincide with ‘Mars’
The word “Channel” will cease to exist around the world beginning 14 November. The rebrand will touch every aspect of National Geographic, including the visual presentation of the global channels in 171 countries, the iconic magazine, nationalgeographic.com, all of the company’s social and digital platforms.
National Geographic will air the series ‘Mars’ from 14 November at 9 pm to coincide with the re-brand that has the new global tagline – ‘Further’. The series is the epic story of mankind’s quest to inhabit Mars, executive produced by Brian Grazer and Ron Howard.
Said Fox Networks Group and National Geographic India business head Swati Mohan, “This is a proud moment for us at National Geographic and FNG as we set forth on a journey that will redefine the way in which the genre will be seen, experienced and consumed. Our new proposition of ‘Further’ underlines the vision of a brand that has always championed the cause of a better and deeper understanding of the world around us. It also comes at a point where the need to scratch beyond the surface and explore territories we never thought possible, is more pressing than ever before.”
The new global tagline “Further” embodies the ethos and spirit that have defined the National Geographic brand for over 128 years. Embracing the company’s purpose to be the leading premium content destination for science, exploration and adventure, “Further” captures the aspirations of the National Geographic audience and serves as a rallying cry for its employees, explorers, photographers, producers and other constituencies as well as a promise to advertisers, affiliates, educators and other external partners.
“’Mars’ is a perfect example of our ambition on ‘Further’, as it tells the story of the inevitability of inter planetary existence of mankind. The show also launches a first-of-its-kind format that combines scripted with stunning visual effects and high-class documentary sequences. And yet, this is just the beginning of a whole new world of National Geographic, which we are confident will stun and amaze its audiences like never before,” said Mohan.
Globally premiering on 14 November at 9 pm on National Geographic across 171 countries and 45 languages, ‘Mars’ is set both in the future and in the present day. This series aims to redefine television storytelling by combining feature-film-quality scripted drama and visual effects with best-in-class documentary sequences to drive forward a cohesive, edge-of-your seat story of mankind’s thrilling quest to inhabit Mars.
The six-part series ‘Mars’ is a joint product by National Geographic (NG), Academy Award and Emmy-winning producers Brian Grazer, Ron Howard and Michael Rosenberg of Imagine Entertainment; and Academy Award-nominated and Emmy-winning producer Justin Wilkes and Dave O’Connor of RadicalMedia.
National Geographic’s axing of ‘channel’ to coincide with ‘Mars’